Friday, August 6, 2010
Why I Didn't Go to Bootcamp for Copywriters
I have a confession to make ...
Have you heard of the American Writer's and Artist's Bootcamp for Copywriters?
It's a 3-day event held each year in Del Ray Beach, Florida. And it's touted as, "The Unofficial 'Rite of Passage' For Aspiring Copywriters".
Basically, they've assembled several of the “living legends” in copywriting who will be giving you their hard-won copywriting secrets and insights.
Then they have what they call their Job Fair, which is the largest gathering of companies that are eagerly looking to hire copywriters (sometimes on the spot).
It sold out in record time. Of course it wasn’t really a surprise. There were so many heavy hitters there.
Big names like Dan Kennedy, Herschell Gordon Lewis, Clayton Makepeace, and tons more.
Then there were all the top companies searching for new copywriters. Companies like Agora, Al Sears, MD, Healthier YOU, Nightingale-Conant, The Motley Fool, The Oxford Club, and more.
And attendees like Michelle Burgess, got to reap the benefits. She told fellow members, “the months since Bootcamp have been such a whirlwind for me. As a newbie, I’ve been overwhelmed (in a good way) with the amount of work I’ve been getting. I’m sure once my experience grows, it won’t seem like that much, but right now it’s been constant. I really look forward to the day when I become a faster writer. When you consider that just a few months ago I was worried about not getting work at all, and now I just want to write faster … seems like a pretty good ‘problem’ to have!”
Yeah. It sure does.
Okay… now for my confession…
I didn’t go.
Yep. While all those heavy hitters and big-name companies were reaping the rewards that Bootcamp has to offer, I stayed home – thinking it would save me money.
While other copywriters were putting their careers into fast-forward-to-success mode…I made the decision to struggle for about three more months.
And while I was actually wasting my valuable time trying to chase clients … copywriters who attended Bootcamp were being chased by clients.
See, I was scared. Sure I heard all the success stories about how Bootcamp paid for itself before the weekend was over. And how copywriters made connections that, now, nearly a year later are still paying off.
But I didn’t think I could afford to take that risk. Boy was I wrong.
You may have heard that recently my copywriting career really took off (after a bit of hit and miss and some struggling). But the thing is, it never would have happened without, in large part, the help of AWAI’s programs. From Joshua Boswell to Jay White and Rebecca Matter, I’ve had a LOT of help. And my REAL success took months to accomplish because I didn’t have them all in one room at one time. I know this sounds "salsey" but it's the honest truth.
AWAI is one of the most respected companies out there helping aspiring copywriters -- they really do want to see people succeed.
And the rub is that at Bootcamp, I could’ve accomplished all of the above (and more) in just three short days.
So, even though things are going pretty well for me this year, I’ve decided I’m taking my freelance business to the next level. And quite frankly I’ve still got a lot to learn. (In my opinion, only an arrogant person would tout that they know everything there is to know about copywriting.) So, if I’m really going to take things up a notch, I’m going to need some help.
Now, that’s saying a lot coming from me. My husband will be the first person to tell you I don’t ask for help – even when I really need it. But I’m asking for help now…
This time, I’m not going to waste several months trying to figure it all out…
I’m going to Bootcamp. And I'd love to meet you there...
My advice to you …
Come join me. No matter where you are in your copywriting career, take command of your future by attending AWAI’s FastTrack to Copywriting Success Bootcamp and Job Fair.
Even if you’re just starting out, and your goal is to nab that very first client, Bootcamp is the fastest way to do exactly that. Or maybe you have a few clients already but now you need to know all the little tricks to maximize your time so you can work less and make more. And maybe you want to know how to turn a little $500 copywriting project into a project worth well over $10,000.
Listen, I’m no copywriting guru. But if I can teach you anything from my experience, it would be to take the shortest route you possibly can to having and running a lucrative copywriting business.
Don’t make the same mistake I did – three days versus three months seems like a no-brainer to me.
Plus, there are sure to be new clients just waiting to hear from someone like you with your exact skills and background – someone who would be perfect for their next big copywriting project.
That’s what happened to fellow copywriter, Eric Gelb, who attended his first Bootcamp in 2008. At the Job Fair he won not one, but TWO paid assignments, despite not having any previous copywriting experience. Within six weeks, two checks totaling $4,350 landed in his mailbox.
Click here to join me, and we can grab front row seats at the best event of the year for copywriters. Reserve your spot today … while you can still save $200!
To your copywriting success!
Freelance Web & Email Copywriting Specialist
P.S. By the way, remember how I told you last year they sold out super early?
Well, I just talked to Barb in AWAI's Member Services, and she said they're already on target to do it again. Ever since Monday the registrations just keep coming in. So, it's not just about saving $200 — it's about getting in at all!
Register now so you don't miss out (like I did last year):